Our Story - Park Place Payments

Our Story

Park Place

Park Place is a women-owned company fundamentally changing the lives of people seeking opportunities to reenter the workforce and revolutionizing the payment processing industry at the same time.

By employing a professional, honest and educated direct sales force, the most modern technology and an unparalleled management team, Park Place offers businesses a client focused payments solution delivered by a company that cares.

Park Place

Samantha Ettus has heard from tens of thousands of women. They call her radio show. They contact her after having seen her on The Today Show and other media outlets. And they follow her out of the room after her speeches.

Most often, they approach her with the same challenges and problems; they are struggling to re-enter the workforce after time off; they want to leave their corporate positions for more flexibility while still earning solid money; they want to do something lucrative that allows them to set their own schedules.

These women are smart, educated and driven. But Sam realized that they had no viable options; they were either applying to companies that wouldn’t seriously consider them or they were selling jewelry or makeup to their friends in the hopes of generating real income.

All Sam could offer was advice and inspiration…Until now.

Park Place was born.

We welcome you to join us as a family member or client.

Samantha Ettus


Samantha Ettus is the Founder and CEO of Park Place Payments, a Sales-Force-as-a-Service fintech. As a dedicated champion of women, Sam has devoted her career to advocating and supporting women in the pursuit of their dreams. Thousands of women from C-level leaders to administrative assistants to moms returning to the workforce have benefitted from Sam’s unique guidance. In Sam’s quest to help women achieve financial independence, she launched Park Place which is putting earners back into the workforce while changing the conversation around women and money.

Since earning her undergraduate and MBA degrees from Harvard, Sam has become a best-selling author of five books, a renowned speaker and host of a nationally syndicated call-in radio show. Sam recently launched What’s Her Story With Sam & Amy, a weekly women in business podcast for iHeartMedia.

Sam makes regular national television appearances on shows including NBC News, The Doctors, Access Hollywood, Good Morning America, Dr. Phil and the TODAY Show, among others. She has been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Inc, and Fast Company.

Sam is Co-Founder of the Los Angeles Women’s Collective, aimed at supporting women to run for office and win. She serves on the advisory board of the Forbes School of Business and Technology. Sam lives in Los Angeles with her husband and three children.

Nancy Decker Lent


Nancy helped establish Park Place and has played many roles since inception. In her current role, Nancy trains, motivates and supports Account Executives. She helps manage the deal lifecycle ranging from pricing assessments, product solutions analysis, client boarding, activation and launch. Nancy works closely with 3rd party partners to ensure seamless technical integration and business operations. Nancy also coordinates support escalations, commission compensation, compliance, legal administration and contracts.

Nancy has over 15 years of experience in Commercial Real Estate Law. She received her BA from Notre Dame College and her JD from Massachusetts School of Law. She serves on the Board of Directors for Interfaith of The Woodlands and is Chair of the Development Committee and Secretary of the Executive Committee.

Nancy is an avid endurance athlete and has completed 11 marathons, including the Boston Marathon, the New York City marathon, and the original marathon course in Athens Greece. In 2015 Nancy conquered a full Ironman race.

Nancy lives in The Woodlands, Texas with her husband, two sons, and two rescue pets.

Selina Meere


Selina has spent more than 20 years as a champion for the products, people and companies she represents. At Park Place, Selina is growing the team of Account Executives, launching partnerships and marketing initiatives that further our core mission, and developing the campaigns to build our awareness and reputation. She has led marketing, public relations, business development and strategic direction for a range of brands, authors, books and companies.

Before joining the Park Place team, Selina was an executive in New York’s book publishing industry, holding executive positions at Workman Publishing and Penguin Random House. She holds a Masters Degree from City University in London and a Bachelors Degree from Gettysburg College.

Narce Cardenas


Narce has 20 years of payments industry experience, leading customer support and technical teams to provide extraordinary merchant care. She has experience working with customers, partners and account executives.

Most recently, Narce was manager of merchant and technical support at North American Bancard. She began her career at Superior Bancard and has worked at Intuit, Innovate Merchant Solutions and Total Merchant Services(TMS). She joined North American Bancard after their acquisition of TMS.

Narce is ETA CPP certified. She lives in West Hills, California with her family.