Our Story - Park Place Payments

Our Story

Park Place

Park Place is a women-owned company fundamentally changing the experience businesses have with their payment processor. In an industry first, we have a single-minded commitment to service, from the Payment Checkup™ through the life of your account.  

With a professional sales force and an award-winning, in-house service team, Park Place will show you what it’s like to have a payment processor you can count on.

Park Place

A pivotal thing happened when Samantha Ettus toured the country speaking to rooms full of women. She realized they face the same challenges: they struggle to be taken seriously or to re-enter the workforce after time off; they want to leave their corporate positions for more flexibility; they want to take control of their future finances; and they crave community. She wanted to provide more than advice.

Meanwhile, a payment processing conference opened Sam’s eyes to the lack of diversity, questionable sales tactics, and poor customer service rampant in the industry.

She left the event having made a decision to disrupt this industry by building a company rooted in intention, integrity and extraordinary customer service. Park Place was born to provide a career path to those who care to see their community businesses thrive while at the same time offering a new experience to small business owners eager to have a payments partner that means what it says.

It’s our pleasure to welcome you as an Account Executive or client.

Samantha Ettus


Samantha Ettus is the Founder and CEO of Park Place Payments, a Sales-Force-as-a-Service fintech. As a dedicated champion of women, Sam has devoted her career to advocating and supporting women in the pursuit of their dreams. Thousands of women from C-level leaders to administrative assistants to moms returning to the workforce have benefitted from Sam’s unique guidance. In Sam’s quest to help women achieve financial independence, she launched Park Place which is putting earners back into the workforce while changing the conversation around women and money.

Since earning her undergraduate and MBA degrees from Harvard, Sam has become a best-selling author of five books, a renowned speaker and host of a nationally syndicated call-in radio show. Sam recently launched What’s Her Story With Sam & Amy, a weekly women in business podcast for iHeartMedia.

Sam makes regular national television appearances on shows including NBC News, The Doctors, Access Hollywood, Good Morning America, Dr. Phil and the TODAY Show, among others. She has been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Inc, and Fast Company.

Sam is Co-Founder of the Los Angeles Women’s Collective, aimed at supporting women to run for office and win. She serves on the advisory board of the Forbes School of Business and Technology. Sam lives in Los Angeles with her husband and three children.

Nancy Decker Lent


Nancy helped establish Park Place and has played many roles since inception. In her current role, Nancy trains, motivates and supports Account Executives. She helps manage the deal lifecycle ranging from pricing assessments, product solutions analysis, client boarding, activation and launch. Nancy works closely with 3rd party partners to ensure seamless technical integration and business operations. Nancy also coordinates support escalations, commission compensation, compliance, legal administration and contracts.

Nancy has over 15 years of experience in Commercial Real Estate Law. She received her BA from Notre Dame College and her JD from Massachusetts School of Law. She serves on the Board of Directors for Interfaith of The Woodlands and is Chair of the Development Committee and Secretary of the Executive Committee.

Nancy is an avid endurance athlete and has completed 11 marathons, including the Boston Marathon, the New York City marathon, and the original marathon course in Athens Greece. In 2015 Nancy conquered a full Ironman race.

Nancy lives in The Woodlands, Texas with her husband, two sons, and two rescue pets.

Selina Meere


Selina has spent more than 20 years as a champion for the products, people and companies she represents. At Park Place, Selina is growing the team of Account Executives, launching partnerships and marketing initiatives that further our core mission, and developing the campaigns to build our awareness and reputation. She has led marketing, public relations, business development and strategic direction for a range of brands, authors, books and companies.

Before joining the Park Place team, Selina was an executive in New York’s book publishing industry, holding executive positions at Workman Publishing and Penguin Random House. She holds a Masters Degree from City University in London and a Bachelors Degree from Gettysburg College.

Narce Cardenas


With over twenty years of payments industry experience leading merchant support and technical teams, Narce runs our award-wining, in-house customer service department. Her mission is to provide personalized care so that every client has an elevated experience, which has led us to hold the lowest churn rate in the industry.

Prior to Park Place, Narce managed the client support team at North American Bancard. She began her career at Superior Bancard and has worked at Intuit, Innovate Merchant Solutions and Total Merchant Services(TMS). She is ETA CPP certified and lives in West Hills, California with her family.

Ivonne Cabrera


Ivonne Cabrera has over 20 years of experience in leading sales teams and independent entrepreneurs to fulfill their dreams, reach their goals, and find financial independence. Ivonne joins Park Place from The Avon Company where she was the Regional Vice President of Sales and made a lasting impact in driving business results.

As a positive and energizing force, Ivonne is a career-long champion of culture and talent development. At Park Place Ivonne leads sales with a focus on the training and achievement of our Account Executives’ individual goals. Originally from New Orleans, Ivonne has a love for the outdoors, swimming and fishing, and now calls California her home.

Tim Ettus


Tim brings twenty years of experience in early- and growth-stage ventures to his role as General Manager of Park Place, where he leads strategy and operations. Before joining Park Place, Tim served as the Chief Marketing Officer for The Crown League, a venture-backed startup at the intersection of cryptocurrency and fantasy sports that was acquired by Hall of Fame Village (NASDAQ: HOFV) in 2020.

Prior to The Crown League, Tim was employee #1 and Managing Director at Omnicom’s sparks & honey, a cultural consultancy that applies data and social sciences to drive innovation for Fortune 500 companies and disruptor brands. He launched the Los Angeles and San Francisco offices, securing a diverse roster of clients including Visa, Wells Fargo, Disney, HP, ABInBev, Sony Pictures, Hyatt Hotels, Airbnb, Red Bull, EA and Vans.

A former corporate litigator, Tim earned a JD/MBA from New York University and a BA in Political Science from the University of Michigan. He and his wife live in Los Angeles with their two children and rescue dogs.