Our Story

Park Place

Park Place is a women-owned company fundamentally changing the experience businesses have with their payment processor. In an industry first, we have a single-minded commitment to service, from the Payment Checkup™ through the life of your account.  

With a professional sales force and an award-winning, in-house service team, Park Place will show you what it’s like to have a payment processor you can count on.

Park Place

Park Place Payments is a fintech poised to capitalize on the freelance revolution by solving two pivotal problems:

1. A lack of trustworthy financial services partners available to small businesses. As technology has become more complex, an increasingly wide gap has emerged between the needs of small businesses and the solutions available to them. Park Place offers simple, modern solutions with exceptional customer service and transparent, fair pricing.

2. A lack of opportunities available to freelancers who want to earn recurring revenue in order to establish real financial freedom. Many are motivated to leave their corporate positions for more flexibility, others are eager to take control of their financial futures, and nearly all of them crave community. Park Place offers them the potential to achieve their dreams while serving their local businesses.

Samantha Ettus


Samantha Ettus is the Founder and CEO of Park Place Payments, a Sales-Force-as-a-Service fintech. As a dedicated champion of women, Sam has devoted her career to advocating and supporting women in the pursuit of their dreams. Thousands of women from C-level leaders to administrative assistants to moms returning to the workforce have benefitted from Sam’s unique guidance. In Sam’s quest to help women achieve financial independence, she launched Park Place which is putting earners back into the workforce while changing the conversation around women and money.

Since earning her undergraduate and MBA degrees from Harvard, Sam has become a best-selling author of five books, a renowned speaker and host of a nationally syndicated call-in radio show. Sam recently launched What’s Her Story With Sam & Amy, a weekly women in business podcast for iHeartMedia.

Sam makes regular national television appearances on shows including NBC News, The Doctors, Access Hollywood, Good Morning America, Dr. Phil and the TODAY Show, among others. She has been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Inc, and Fast Company.

Sam is Co-Founder of the Los Angeles Women’s Collective, aimed at supporting women to run for office and win. She serves on the advisory board of the Forbes School of Business and Technology. Sam lives in Los Angeles with her husband and three children.

Tim Ettus


Tim brings twenty years of experience in early- and growth-stage ventures to his role as General Manager of Park Place, where he leads strategy and operations. Before joining Park Place, Tim served as the Chief Marketing Officer for The Crown League, a venture-backed startup at the intersection of cryptocurrency and fantasy sports that was acquired by Hall of Fame Village (NASDAQ: HOFV) in 2020.

Prior to The Crown League, Tim was employee #1 and Managing Director at Omnicom’s sparks & honey, a cultural consultancy that applies data and social sciences to drive innovation for Fortune 500 companies and disruptor brands. He launched the Los Angeles and San Francisco offices, securing a diverse roster of clients including Visa, Wells Fargo, Disney, HP, ABInBev, Sony Pictures, Hyatt Hotels, Airbnb, Red Bull, EA and Vans.

A former corporate litigator, Tim earned a JD/MBA from New York University and a BA in Political Science from the University of Michigan. He and his wife live in Los Angeles with their two children and rescue dogs.

Jeffrey Punzel


Jeff is an electronic payments industry veteran with over 25 years of payment gateway experience, 30+ years of business and technology management expertise, and a background in Retail POS systems, ERP system development, and advanced manufacturing applications. As the founder of AssureBuy in 1995 (acquired by BluePay Processing in 2006), he was the primary architect of the company’s payment processing gateway, virtual terminal, fraud management system, and online bill payment platform, including the development of embedded processing solutions for software developers and ERP software vendors. Jeff has recently held key product roles in financial technology companies, including First Data and Fiserv. He holds a BSEET degree from DeVry University and a Masters of Business Administration from Benedictine University in Lisle, Illinois.

Nancy Decker Lent


Nancy helped establish Park Place and has played many roles since inception. In her current role, Nancy trains, motivates and supports Account Executives. She helps manage the deal lifecycle ranging from pricing assessments, product solutions analysis, client boarding, activation and launch. Nancy works closely with 3rd party partners to ensure seamless technical integration and business operations. Nancy also coordinates support escalations, commission compensation, compliance, legal administration and contracts.

Nancy has over 15 years of experience in Commercial Real Estate Law. She received her BA from Notre Dame College and her JD from Massachusetts School of Law. She serves on the Board of Directors for Interfaith of The Woodlands and is Chair of the Development Committee and Secretary of the Executive Committee.

Nancy is an avid endurance athlete and has completed 11 marathons, including the Boston Marathon, the New York City marathon, and the original marathon course in Athens Greece. In 2015 Nancy conquered a full Ironman race. She lives in The Woodlands, Texas with her husband, two sons, and two rescue pets.

Narce Cardenas


With over twenty years of payments industry experience leading merchant support and technical teams, Narce runs our award-wining, in-house customer service department. Her mission is to provide personalized care so that every client has an elevated experience, which has led us to hold the lowest churn rate in the industry.

Prior to Park Place, Narce managed the client support team at North American Bancard. She began her career at Superior Bancard and has worked at Intuit, Innovate Merchant Solutions and Total Merchant Services(TMS). She is ETA CPP certified.

Fil Bitton


A seasoned industry professional, Fil brings more than 20 years of payments experience to Park Place. Customer care is her number one priority. She manages new and existing merchant relationships and oversees efforts to streamline operations for the entire merchant lifecycle. Before joining Park Place Payments, Fil was the Marketing Administrator at Credit Card Industry, Inc. and Director of Marketing at Pace Payment Systems, where she drove brand growth, marketing and communications initiatives to support sales and operations.

Irma Prishker


Irma is an innovative marketer and digital content creator with 10+ years of experience helping FinTechs, nonprofits, luxury retailers, real estate firms, startups, and small businesses reach and expand their target audiences. Her passion for social media and creating memorable experiences has led her to connect and impact audiences across the globe, who not only follow the brands she promotes but become ambassadors that love and learn from the content that is shared. Prior to joining Park Place, Irma managed events and influencer campaigns for Splitit, a startup in the Buy Now, Pay Later space.

Originally from Texas, a proud Mexican-American and native Spanish speaker, Irma is passionate about helping merchants to leverage social media and content marketing to grow their businesses.

Sadie Ingan


With experience in both non-profit and commercial organizations, Sadie supports our national independent sales force and the executive team. She is particularly focused on streamlining the proposal and application process while identifying technology integration solutions for prospective clients. Sadie joined Park Place from The Boys & Girls Club, where she was the Events and Volunteer Coordinator. Originally from a small town on the central coast of California, Sadie has a passion for kayaking and hiking but has more recently fallen in love with city life.